Sony introduces CSR activities connected to the 2010 FIFA World CupTM

The Sony Group, an official FIFA Partner, has announced its plans to embark on a series of strategic initiatives focused, partly, on CSR programs, all connected to its sponsorship of 2010 FIFA World Cup. For example, the "For the Children" project will be launched to invite 15,000 South African children to attend the games. This project will be implemented together with local NGO organizations to also promote the education and prevention of HIV/AIDS. Furthermore, Sony launched the "For Local NGOs" project to support NGOs around the world… read more

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