“Understanding and Responding to Societal Demands on Corporate Responsibility”

EABIS Consortium to Launch Ground Breaking Findings from World’s Largest Research Project on Corporate Responsibility and Strategic Stakeholder Management

New Insights and Learning on Corporate Practices & Societal Expectations and the Challenges & Implications for Managers

Date: Friday, 12 October 2007, 09:00- 17:30

Location: INSEAD Business School, Fontainebleau, France

Host and Organizer: The INSEAD Business in Society (IBIS) Centre

Event Background: The RESPONSE project is led by INSEAD in partnership with Copenhagen Business School, SDA Bocconi School of Management, Leon Kozminski Academy and Impact, and the active collaboration of the European Academy of Business in Society (EABIS). It has been supported financially by the European Commission under the Sixth Framework Programme of the European Union (FP6).

Programme Information & Registration:

Relevant Audience: Senior representatives from business, research, academia, policy-making and other stakeholder groups with a strong interest in corporate responsibility, corporate practice and strategic stakeholder management.


EABIS is pleased to invite you to the final conference of the RESPONSE Project, the world’s largest research project on corporate responsibility and strategic stakeholder management. RESPONSE is the EABIS network’s flagship research initiative, receiving € 1.1 million of funding from the EU Commission’s FP6 Programme and supported by EABIS’ corporate founding partners – IBM, Johnson & Johnson, Microsoft, Shell and Unilever.

Why Attend?

The RESPONSE Project findings and recommendations have a strong and resonant message to communicate to all interested parties. The conference will offer participants, among other benefits:

  • Genuine thought leadership from company CEOs, senior policy makers and civil society leaders
  • In-depth dialogue on the implications of its findings for managers, stakeholders, policy makers and management educators
  • Debate on the future knowledge and learning agendas for business around stakeholder management themes
  • High level interaction and networking opportunities
  • Prominent speakers are expected to include:

  • Mario Monti, former EU Commissioner, President of Bocconi University
  • Jean Philippe Courtois, Chairman, Microsoft International
  • Richard Evans, CEO, Alcan (tbc)
  • Frank Brown, Dean, INSEAD
  • Simon Zadek, CEO, AccountAbility
  • Chris Marsden, Chair, Amnesty International Business Group
  • Gilbert Lenssen, President, EABIS Peter Lacy, Executive Director, EABIS
  • Senior representatives of the EU Commission
  • What is RESPONSE?
    Since 2004, the RESPONSE Project has been the flagship research initiative within the EABIS knowledge development and learning portfolio – a unique attempt to study systematically corporate responsibility as both an organisational practice and an individual behaviour. It was the first and principal research effort initiated by academic partners of EABIS and supported by its corporate founding partners (IBM, Johnson & Johnson, Microsoft, Unilever and Shell), who provided critical but constructive input to ensure a balance of academic rigour and managerial relevance.

    Under the guidance of Academic Director of RESPONSE, Maurizio Zollo, RESPONSE has engaged 21 global companies and over 100 stakeholder organizations. Based on observations and data from 440 interviews and over 1,000 questionnaires, the research team has developed unique and novel insights on the factors distinguishing the leading innovators in corporate responsibility from other companies. In addition, the RESPONSE team conducted cutting-edge learning experiments to identify the most promising approaches to the problem of developing social consciousness in business managers.

    The project sought to answer two crucial questions:

  • What do managers consider to be their company’s responsibility towards society and how that differs from what societal actors consider the company’s responsibility to be?
  • How do multi-national corporations attempt to respond to societal expectations and how effective is their response in enhancing the alignment between business and society?
  • Registration & Additional Information
    Registration for the event is now open online here:

    For logistical details, please contact Catherine Billault at:

    For additional information on the RESPONSE Project, please visit the official website at: or contact Professor Maurizio Zollo, Academic Director of RESPONSE at

    We hope to see you in October at what promises to be a landmark event for the EABIS network and for future developments in the integration of corporate responsibility within business corporations’ operating and strategic processes.

    With kind regards,
    The EABIS and RESPONSE Teams

    The European Academy of Business in Society (EABIS)

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