(Brussels) – Today, WindMade launched the technical standard for the first global consumer label for companies and organisations to buy wind power and other clean renewable energy. The label is backed by the UN Global Compact, WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers.
Effective immediately, the WindMade standard allows interested entities to apply for use of the label to communicate the share of wind power and other renewable sources in their overall power consumption demand.
“WindMade is the first eco-label supported by the UN Global Compact,” said Georg Kell, Executive Director of the UN Global Compact. “It is fully aligned with our mission to promote greater corporate sustainability as the critical business contribution to sustainable development. As a tangible and meaningful consumer label, WindMade can go a long way in advancing the use of renewable energy around the globe.”
The WindMade Standard specifies the requirements for the use of the WindMade label, requiring participating companies to source a minimum of 25 percent of their electricity consumption from wind power. The wind energy share can be procured through a company-owned wind power generation facility, a long-term power purchase agreement for wind power, or the purchase of high quality renewable energy certificates approved by WindMade. The exact percentage of the wind energy share will be stated on the label.
“The criteria set out by the standard will ensure that companies using the WindMade label will contribute to more investment in renewables over and above what would be built anyway and hence boost clean power,” said Samantha Smith, Director of the WWF Global Energy and Climate Network Initiative, who were closely involved in formulating the standard. “We believe that the industrial take-up of the ambitious WindMade standard is a perfect market contribution to the needed strong governmental renewable energy targets for 2030. This will drive the development of new wind power generation.”
“Today we release the technical standard for a new and unique label for companies that consume clean energy,” said Morten Albæk, SVP Global Marketing and Customer Insight at Vestas, the company spearheading the WindMade initiative. “But this is only the beginning – together with the growing membership of WindMade we must continue to evolve and improve the standard – starting with the development of the product standard which is already underway.”
“The interest in the WindMade label has been considerable,” said Henrik Kuffner, WindMade’s CEO. “Already now, many companies are committed to switching to green power, driven by strong consumer demand for sustainable and responsible corporations. However, to date, these forward-looking companies did not have the possibility of receiving an independent global certification for their power procurement. WindMade will now fill this gap, and provide consumers with the transparency they require to make informed choices.”
The UN Global Compact will host a global launch event in New York on 18 November 2011 where WindMade will announce the first companies and brands to become WindMade-certified.
Notes for the Editor
The WindMade standard for companies and organisations was developed by a high-level technical advisory committee and underwent both a review by potential WindMade members and an eight-week public consultation.
This is the first of two standards to be introduced by WindMade. In early 2012, the organisation will present the standard for WindMade products.
The full standard for companies and organizations as well as the executive summary and a media kit are available on www.windmade.org.
The label is managed by the WindMade non-profit organisation, dedicated to accelerating the adoption of renewable energy by improving companies’ ability to communicate their wind energy investments to their stakeholders. WindMade will strive to achieve this by increasing transparency of corporate investments in wind energy, by educating citizens on the implications of using different energy sources, and by empowering consumers to favour corporations who make a real contribution to delivering new wind energy. www.windmade.org.
Founding partners include WWF, Vestas, the Global Wind Energy Council (GWEC), the LEGO Group, PricewaterhouseCoopers, Bloomberg and the United Nations Global Compact.
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