The majority of Fortune 50 corporations use the Internet to disclose some information on their environmental performance but most are missing opportunities to involve stakeholders, tap the interactive potential of the web, and provide transparency in their reporting, new research suggests.

Researchers at Brigham Young University and KDPaine and Partners set out to test a new model for transparency,  a hot topic in the field of corporate communications. After studying environmental information reported in the websites of F50 copanies, researchers found that a minority allow for any two-way interaction with stakeholders, which could inform and enhance the type of information they report. Read more

Source: Green Biz