organized by Jacob Fleming Group
date: 20-21 September 2007
venue: Barcelona, Spain
With sustainability a growing concern, chemical companies face increasing pressures to be environmentally and socially responsible, while growing the business. Their response has been to implement the triple bottom line:
Environmental Stewardship
Contributing to society and communities
Creating economic value
As a result, the chemical industry became more sustainable, but its image improved very little. What is the bottom line for the chemical industry today? How can public perceptions be changed? Is there an opportunity to put sustainability at the centre of the business as the ultimate goal?
This upcoming international event will bring together chemical industry leaders. Join them to hear what they are doing to create a more effective strategy and culture for sustainable development among stakeholders. This is a unique opportunity for executives to share and discuss best practices, case studies, success stories and future trends.
Key Speakers:
Lothar Meinzer, Director of Sustainability Center, BASF
Andre Veneman, Director CSR, Akzo Nobel
Russel Mills, Director Technology & Innovation, Dow
Jacques de Gerlache, Head of Sustainable Development Communications, Solvay
Jan-Paul de Vries, Chief Marketing Officer & Corporate VP Communications, DSM
Peter Natkanski, Head Corporate Health Safety & Environment, Syngenta
Jean-Claude Steinmetz, VP Automotive and Transport. Markets, RHODIA
Rosie Carne, VP Public Affairs & Corporate Communications, YARA
Francesco Degli Innocenti, Ecology of Products and Environmental Communication, Novamont
Key topics:
How to make Sustainability pay-off – putting Sustainability at the centre of the business.
How to “sell” Sustainability to shareholders, employees, customers and suppliers.
How to change public perceptions of chemical industry – Marketing contribution - making invisible value visible.
What should chemical companies do differently? Beyond compliance
Vision for the Chemical Industry: To be recognized as leading the transition to the sustainable society of the future.
For more information about this event and registration details please contact:
Bernadett Polgar, Marketing Manager, Jacob Fleming Group
phone: +421 257 272 131
e-mail: bernadett.polgar@jacobfleming.com
web: www.jacobfleming.com
