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Oxfam Slams Starbucks for Opposing Ethiopian Coffee Name Trademarking

Posted By Sanford Lewis (Corporate Watchdog Media) On December 7, 2006 @ 12:09 pm In ++New Publications,+english,+NGOs,Ethiopia,podcast,Sea Change. Making Connections for Sustainability | Comments Disabled

Seth Petchers, Oxfam International's Make Trade Fair campaign coffee lead, discusses how Starbucks opposes Ethiopia's bid to trademark its renowned regional coffee names--Sidamo, Harrar, and Yirgacheffe. Dean Cycon, founder of Dean's Beans Organic Coffee Company, discusses problems with the trademarking solution, and how appellation (the system by which regional wines such as Champagne and Bordeaux protect their exclusivity) represents a better solution in his mind. He also discusses Fair Trade as an important part of the solution, while also identifying limitations of Fair Trade in achieving truly ethical and sustainable trade.

Listen [1]

Oxfam's Make Trade Fair Starbucks Campaign [2]
Starbucks' statement on its position regarding Ethiopia [3]
Dean's Beans [4]
Brand Hypocrisy at Starbucks by Oxford University Professor Douglas Holt [5]

Article printed from CSR NEWS | csr-news.net: http://csr-news.net/main

URL to article: http://csr-news.net/main/2006/12/07/oxfam-slams-starbucks-for-opposing-ethiopian-coffee-name-trademarking/

URLs in this post:

[1] Listen: http://homepage.mac.com/sanfordlewisvideo/.Music/CWR-2006-12-06.mp3

[2] Oxfam's Make Trade Fair Starbucks Campaign: http://www.maketradefair.com/en/index.php?file=starbucks_main.html

[3] Starbucks' statement on its position regarding Ethiopia: http://www.starbucks.com/aboutus/pressdesc.asp?id=713

[4] Dean's Beans: http://www.deansbeans.com/

[5] Brand Hypocrisy at Starbucks by Oxford University Professor Douglas Holt: http://www.sbs.ox.ac.uk/starbucks.htm