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Green videos spark viral distribution


Thursday, November 2nd, 2006


Portland, Ore. — The sustainability movement’s version of YouTube? That’s part of the idea behind Arnold Creek Productions’ collection of 48 short interview videos posted for free viewing on their Web site. The clips feature insights of prominent experts ranging from Rev. Jim Wallis (author of “Living God’s Politics: A Guidebook for Putting Your Faith Into Action”) and Yvon Chouinard (founder of Patagonia, Inc.) to Christopher Flavin (President of the Worldwatch Institute) to Michael Shellenberger and Ted Nordhaus, (authors of “The Death of Environmentalism”). This array of experts, business owners, social activists and educators address a full range of topics associated with sustainability and green business.

“What began as a way for us to share video content that didn’t make it into our feature length educational videos on sustainability—a sort of public service and marketing effort combined—has taken on a life of its own,” says Doug Freeman, producer and co-owner of Arnold Creek. Web visits have increased over 700 percent since the clips started being posted in June. “College professors are showing the clips in their classrooms. Faith-based groups are referring their members to the collection. And businesspeople and government officials are using the clips as a green training resource. The feedback from our worldwide audiences has been amazing,” he adds. The video clips range from two to five minutes in length so are easily viewable for many purposes. The URL is www.arnoldcreekproductions.com/ACPShorts.htm.

Freeman and his partner David Decker are now working on an alliance with an international level sustainability news Web site to transform the growing collection into a stand-alone educational product. “We will expand our content to cover more issues and a broader range of people to capture the incredible stories out there related to sustainability. And we’ll keep this content free to watch. This is because the information is critical to get out to the world to spark green economic development, tackle environmental challenges and address pressing social issues,” says Freeman. One advantage Freeman and Decker have in serving as green advocates is that they live in Oregon, one of the world’s hotbeds of green business and living. Portland was rated America’s top sustainable city in 2006 by the non-profit SustainLane.

Arnold Creek Productions, Inc. is a privately held media development company that specializes in proprietary and contract productions associated with sustainability. Their first DVD, “Architecture to Zucchini: The people, companies and organizations pioneering sustainability,” earned them a prestigious City of Portland award for green product development. “Good Food, Good Business,” a video on the organic-local food trend, was recently shown at the Charleston Film Festival. All of Arnold Creek Productions’ videos are sold worldwide via Amazon.com and distributors.

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