12 December, 2006
Cranfield School of Management, UK
Designed by Cranfield School of Management in partnership with Zurich University of Applied Sciences in Business Administration (HWZ).

Seminar Themes and Objectives

In recent years pressure has increased on firms to develop their strategies in ways that are responsible and take account of multiple stakeholders. Businesses now need to create both shareholder value and be responsible – it is no longer a case of “either/or”. With this in mind, the conference will take as its theme “How to Deliver Value from Best Practice in Managing Relationships with Stakeholders”.

The conference will be led by two of Europe’s leading researchers in the field of strategic stakeholder management, Dr. Lance Moir of Cranfield and Prof. dr. Sybille Sachs of Zurich, together with fellow academics and business executives who will present good practices in the operationalisation of the stakeholder view of the firm. Leading practitioners offering their experiences and perspectives will include: John Swannick, CSR Director at Lloyds TSB; Esther Baur, Head of Issue Management at Swiss Re; and Barbara Dubach, Head of Sustainable Development Communications at Holcim.

Combining EABIS Corporate Funded Research Streams

With both institutions grounding their research work in the everyday reality of management application, the event will focus predominantly on practitioners and look to present best practices of strategic stakeholder management and how to deliver shareholder and stakeholder value. To accomplish this, it will draw together two important streams of research that have been developed under the EABIS Corporate Funding Programme: “The Stakeholder View of the Corporation” led by Prof. Sachs and “Measurement of Corporate Responsibility” led by Dr. Moir and Cranfield colleague Dr. Mike Kennerley.

Programme

The conference will start at 09:00 on Tuesday, December 12. Highlights of the programme include:

09:45 Delivering shareholder value from stakeholder value
Mike Kennerley, Cranfield School of Management
11:00 Stakeholder issues and value in practice
John Swannick, Lloyds TSB
11:45 Operationalising the framework
Lance Moir, Cranfield School of Management
13:45 The stakeholder view of the firm: what do we know?
Sybille Sachs, Zurich University (HWZ)
14:45 Understanding how to engage stakeholders in practice
Esther Baur, Head of Issue Management, Swiss Re
15:45 Panel discussion on the future of stakeholder engagement
Lance Moir, Sybille Sachs, Esther Baur, Barbara Dubach (Holcim), John Swannick

Contact:
Booking / Inquiries:
Contact Louise Gardner or Diane Cain
+44 (0)1234 754 503
thinkstrategy@cranfield.ac.uk
Quote Reference GAW52

For further information, see:
www.eabis.org