How do you get a company to embrace sustainability across the organization? How does it help when leadership accurately defines what business it is in?

These are the critical questions addrressed by sustainability experts Marsha Willard, of AXIS Perfromance Advisors, and Gil Friend, of Natural Logic, in two short video interviews. Here are a couple of hints: not everyone in a company needs to buy into sustainability and every product and service connects with sustainability. The videos are posted on Arnold Creek Productions’ Web site as a free educational service.

Further information are available here: Arnold Creek Productions, Inc.