26-27 September 2006, Brussels
You’re involved in a number of emblematic CSR initiatives; you are working closely with your key stakeholders. Everything seems to be under control… everything but internal communications. How much do people in your organisation know about your corporate values? Where do they stand in regards to these values? Are they in a position to deliver positive brand messages to your customers?
Getting buy-in at all levels of your organisation, from part-time employees to senior level managers is crucial. It ensures that your CSR initiatives work to their full potential.
Key topics include:
Two-way communications: How active listening boosts morale and financial growth
Spread the word: Reach employees at every level, regardless of location and language
From CSR aware to CSR active: Learn how to get buy-in from your fellow managers
Technology rules: How blogs and the intranet bring distant departments closer together
Understand change: Discover how CSR communications can be used to improve and develop internal networks
Take it to the top: Get your CEO to champion your ethical values
Be consistent: Why employees must hear the same CSR message as your customers
Report progress: Is CSR just about corporate ego or does it make a real difference to business results?
