Sappi today is a company with global brands, global assets, global shareholding and a global structure focused on meeting the needs of our customers in more than 100 countries around the world.
We are the leading producer of coated fine paper in a world where, despite many predictions to the contrary, paper and print continue to play a more important role in our daily lives than ever before. Our range of fine paper is widely used in a variety of applications, from books to wine labels, from magazines and brochures to catalogues and calendars.
We are also the worldâ€™s largest producer of chemical cellulose (dissolving pulp), used primarily in the manufacture of viscose fibre and consumer and pharmaceutical products. In addition, we produce uncoated graphic and business papers, premium quality packaging papers and a range of speciality papers.
Our world-class assets are founded on our geographically diverse manufacturing base which includes some of the most efficient paper machines in the world, while our emphasis on operational excellence is facilitated by our 16,000 people around the world.
Technology, innovation and marketing are inextricably linked. Our high levels of technical innovation are driven by our marketing focus which hinges on knowing more about our customers, their business models and the factors underlying demand. We aim to grow our market shares in our major markets by offering differentiated products and services and continuing to develop new products and solutions for our customers throughout the supply chain.
We are committed to being responsible corporate citizens and are guided by the principles of sustainable development, meeting the needs of this generation without compromising the ability of future generations to meet their own needs.
At Sappi, our goal is to be the outstanding company in the pulp and paper industry. To achieve this, we are focused on growth â€“ of our people, our customer base, our brands, our levels of technical and marketing innovation and most importantly shareholder value.