Founded in 1969, MORI is one of Britain’s fastest growing market and public opinion research agencies. It provides a full range of quantitative and qualitative research services, working with hundreds of clients in both the private and public sectors. MORI embraces both traditional and technologically advanced research methods. Based in London, with offices around the world, MORI adds value to research with interpretation, recommendations, and advice. Experienced staff also offer clients a perspective from national and global socio-cultural trends. MORI holds an important position within the British media, regularly providing senior staff as commentators across a broad range of topics.
MORI Corporate Responsibility research helps organisations and businesses to:
understand the role of responsibility in corporate positioning
gauge effect on overall corporate reputation
research the effectiveness of current initiatives
review current principles and policies
investigate understanding of emerging issues/developments
evaluate the optimum positioning of new initiatives and partnerships
assess the effectiveness of internal and external communications
identify stakeholders’ expectations for the future
MORI specialises in opinion research on corporate responsibility and sustainability topics among the full range of stakeholder audiences â€” from customers, employees and local residents to opinion formers such as legislators, non-governmental organisations (NGOs), press and other experts.