MAALA – Business for Social Responsibility in Israel, is a non-profit membership organization, founded in September 1998, to promote the concepts of corporate citizenship and social responsibility in Israel’s business arena.
MAALA is the leading professional resource assisting Israeli businesses in developing and implementing a corporate social responsibility strategy that contributes both to the success of companies and to the enrichment of Israeli society.
MAALA is a partner of BSR, Business for Social Responsibility, a US-based global business organization with more than 1,400 member and affiliated companies worldwide. BSR helps companies achieve commercial success in ways that respect ethical values, people, communities and the environment.
Inspired by the American model, MAALA and it’s members plays a pivotal role in encouraging and assisting Israeli companies to learn from overseas corporations and to develop and formalize their own social investment programs as an integral part of their corporate strategy.