Two of Hasbro’s brands will celebrate major anniversaries in 2004. G.I. JOE, the toy industry’s first action figure, will celebrate its 40th anniversary by introducing a new adventure-VALOR VS. VENOM-and the 40th Anniversary Collection. And, TRANSFORMERS will mark its 20th anniversary as the legendary kids’ and collector favorite.

Also in 2004, Hasbro will expand on the widely successful VIDEONOW brand (1.2 million sold in 2003) with the launch of VIDEONOW COLOR. This newest addition to the VIDEONOW brand is sure to be a major “hit” with its updated ergonomic design, backlit screen and color display.

With an eye toward the future, Hasbro will continue to focus on growing its core brands and will develop new products through innovation.