Everything we do is inspired by our enduring mission:
- To Refresh the World… in body, mind, and spirit.
- To Inspire Moments of Optimism… through our brands and our actions.
- To Create Value and Make a Difference… everywhere we engage.
To achieve sustainable growth, we have established a vision with clear goals.
- Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
- People: Being a great place to work where people are inspired to be the best they can be.
- Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoplesâ€™ desires and needs.
- Partners: Nurturing a winning network of partners and building mutual loyalty.
- Planet: Being a responsible global citizen that makes a difference.
We are guided by shared values that we will live by as a company and as individuals.
- Leadership: “The courage to shape a better future”
- Passion: “Committed in heart and mind”
- Integrity: “Be real”
- Accountability: “If it is to be, itâ€™s up to me”
- Collaboration: “Leverage collective genius”
- Innovation: “Seek, imagine, create, delight”
- Quality: “What we do, we do well”