The Center for Sustainable Global Enterprise is located at the Johnson Graduate School of Management at Cornell University. It was established in 2004 by a generous initial endowment from the late Samuel Curtis Johnson, who was deeply committed to a business ethic that respects people, community, and environment. His challenge to the Johnson School was to create a Center of Excellence whose purpose was to use financial success as a motivation for solving the world’s social and environmental problems.
The Center for Sustainable Global Enterprise will generate and disseminate leading-edge knowledge and practice related to the ways private enterprise can achieve unparalleled financial success through the solution of the world’s social and environmental problems.
Toward this end, the Center participates in research programs and the development of innovative curricula and performance learning opportunities for MBA students and executives.
One key strategy for success is to bring together the vast research and development resources of Cornell University and the business and venture creation expertise within the Johnson School. This environment is ripe for the incubation of sustainable enterprises, based on disruptive technologies that benefit underserved markets at the base of the socio-economic pyramid worldwide.