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Thu, 21 Sep 2006 18:45:58 +0000
Cause Related Marketing: Good Brands work in Germany, too
Bremen > Price and quality are no longer the only drivers of brand preference for Ger-man consumers. Social and environmental engagement of companies plays an in-creasingly important role in determining purchase intent1) . These are two of the key findings of the first German consumer study on the influence of responsible business practice on brand [...] 
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