Thu, 21 Sep 2006 18:45:58 +0000 Cause Related Marketing: Good Brands work in Germany, too Bremen > Price and quality are no longer the only drivers of brand preference for Ger-man consumers. Social and environmental engagement of companies plays an in-creasingly important role in determining purchase intent1) . These are two of the key findings of the first German consumer study on the influence of responsible business practice on brand [...] Wed, 05 Apr 2006 12:58:27 +0000 Europe?s Biggest Corporate Responsibility Summit This summit brings together top-level players in Global Corporate Responsibility and has already generated significant interest.
Over 180 participants have already registered!
Places are limited so book today and make sure you’re inside the conference hall – and not on the waiting list!
Secure your place today and you will:
Save £100
Take advantage of 28 interactive roundtables
Enjoy [...]
Bremen
