We make raw materials for tires, as well as manufacturing the tires. Crucial raw materials produced by members of the Bridgestone Group include natural rubber, synthetic rubber, carbon black and steel cord.
The story begins in the tropical climes of Southeast Asia and Africa. At plantations in Indonesia and Liberia, we produce our own natural rubber. It’s just a small part of all the rubber that we use, of course, but the plantations are a hands-on opportunity to discover ways of making better tires.
In the same spirit, we make synthetic rubber, carbon black, steel cord, textile fabric and other vital materials. We transform those materials into top-quality tires for nearly everything that moves on wheels. In addition to cars, trucks and buses, that includes motorcycles, scooters, earthmoving equipment, agricultural machinery, subway trains, monorail trains and aircraft.
We market our tires through extensive networks of stores that have strong roots in their locales. At the heart of our sales networks are company-owned stores, including nearly 2,300 in North America and about 700 in Japan. Complementing those outlets are tens of thousands of independent retailers who market our tires around the world. Retailers who handle our products also provide a full range of service and maintenance to help customers get the most from their tires and vehicles.