Baby Milk Action is a non-profit organisation which aims to save lives and to end the avoidable suffering caused by inappropriate infant feeding. Baby Milk Action works within a global network to strengthen independent, transparent and effective controls on the marketing of the baby feeding industry.
The global network is called IBFAN (the International Baby Food Action Network) a network of over 200 citizens groups in more than 100 countries.
The World Health Organisation (WHO) estimates that 1.5 million infants die around the world every year because they are not breastfed. Where water is unsafe a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea than a breastfed child.
That is why a marketing code was introduced in 1981 to regulate the marketing of breastmilk substitutes. Companies continue to violate its provisions – see examples here. Find out how Baby Milk Action works to stop them and how you can help.
Baby Milk Action is not anti-baby milk. Our work protects all mothers and infants from irresponsbile marketing. Click here for further details.